GREEN BAY, Wis., July 11, 2019 /PRNewswire/ — Shopko Optical, a national optical retailer, announced several appointments to its leadership team as it continues the relocation of 80 optical centers into freestanding locations. To date, Shopko Optical has opened twelve stand-alone locations, with an additional twelve locations slated to be relocated from their former Shopko store locations by early August. The remainder of the store locations are scheduled to open throughout the summer and fall of 2019. Shopko Optical will base its headquarters in Green Bay and will employ 40 people on their corporate team.

Shopko Optical logo (PRNewsfoto/Shopko Optical)

Jim Eisen, who is serving as Interim Chief Executive Officer, is helping to lead the company through this transition process. Eisen, whose role was officially announced earlier this year, was previously the President of Visionworks. Eisen is joined by Shopko Optical veterans, as well as some new additions to the leadership team.

Kirk Lauterback, a 25-year Shopko Optical veteran, has been named Vice President of Optical Operations and will oversee merchandising, as well as the company’s retail optical centers, and its manufacturing facility in DePere, WI. Dr. Thomas Bobka will continue to serve as Director of Optometry Services. Dr. Bobka has been with Shopko Optical for over 20 years and will serve as the doctor liaison and support optometrist practice management.

«We are excited to bring together a strong group of individuals with a demonstrated track record of strategic leadership that supports the care of our patients, customers, and our teammates,» said Jim Eisen, Interim CEO of Shopko Optical.

New additions to the Shopko Optical leadership team are Donna Capichano who will serve as the Vice President of Store Development, Cindy Moen who will serve as the Vice President of Human Resources, and Cathleen Stewart who will serve as the Vice President of Marketing. 

Capichano has 25 years of retail real estate development experience in both big box and specialty retail and is transitioning to Shopko Optical from her former position with Shopko Stores Operating Co. Moen is also transitioning from Shopko, where she spent the past 12 years leading HR business teams in the stores and corporate office. Stewart joins the Shopko Optical team from Batteries Plus. She brings 15 years of experience developing and leading strategic marketing programs.

«We have worked to build an organization that serves our optical centers the way our doctors and opticians serve our patients and customers in our communities across the country: with clinical expertise, personal attention, quality and integrity. It’s an exciting time to be part of the Shopko Optical family,» added Eisen.

As a thank you to its customers during this transition period, Shopko Optical has announced a Friends and Family promotion. Now through July 20, 2019, customers can get 33% off a complete pair of eyeglasses, plus an additional 15% off. *Disclaimer: Offer ends 7/20/19 and cannot be combined with additional discounts or insurance.

For more information about Shopko Optical, visit 

About Shopko Optical
Shopko Optical, which formerly operated under Shopko Stores Operating Co., LLC, is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. Shopko Optical provides excellent patient-centric care and high-quality eyewear through its dedicated team of optometrists and opticians. Shopko Optical expects to open 80 locations in 2019 with further growth expected in 2020 and beyond. For more information, visit


Cision View original content to download multimedia:

SOURCE Shopko Optical